Day 6: The 3 Growth Engines of Any Business

Framework: Acquisition – Retention – Monetisation (A.R.M.)

📌 “Whoever can spend the most to acquire a customer, wins.” – Dan Kennedy

Mini Course: Diagnose, Don’t Guess

All business growth stems from just three levers:

1. Acquisition – How many new customers you get

2. Retention – How long they stay or how often they come back

3. Monetisation – How much they spend over time

Mastering business means constantly asking:
➡ “Which of these three is holding us back right now?”

Task: Run the A.R.M. Diagnostic Today

1. Review your last 90 days.

2. Rate each growth engine (out of 10):

   • Are we getting enough leads/sales?

   • Are customers sticking around or buying again?

   • Are we maximising how much they spend over time?

3. Pick the weakest one.

4. Build a 7-day experiment to improve it.

Tactic:

• Weak acquisition? Test a new outbound/email/paid hook.

• Weak retention? Add onboarding, post-purchase flows, or follow-up.

• Weak monetisation? Bundle offers, upsell, or reprice.

Growth isn’t mysterious—it’s mechanical. Fix the right engine.