Framework: OODA Loop (Observe–Orient–Decide–Act)

📌 “The business that learns fastest wins.” – Adapted from John Boyd


Mini Course: Outlearn Your Competitors

Speed and accuracy of learning is a competitive weapon. The OODA Loop was originally a military strategy—but it’s a power tool for business agility.

  • Observe – What's happening? Data, feedback, signals.

  • Orient – What does it mean? Context, positioning, competition.

  • Decide – What’s the next best move?

  • Act – Execute fast.

Repeat this cycle faster and more accurately than your competitors, and you’ll adapt quicker, kill bad ideas faster, and spot windows of opportunity first.


Task: Apply the OODA Loop Today

Pick one area of your business (ads, landing page, pricing, outreach). Then:

  1. Observe: Pull real data or customer feedback.

  2. Orient: What patterns do you see?

  3. Decide: What needs to change, be tested, or be doubled down on?

  4. Act: Implement a fast, testable version by EOD.


Speed + iteration = compounding mastery.