Day 28: The “Founder’s Forecast Framework”

Framework: Set Targets, Reverse Engineer, Track Weekly

📌 “If you don’t know your numbers, you don’t know your business.” – Marcus Lemonis

Mini Course: Control the Future by Forecasting It

Business masters don’t just set goals—they engineer outcomes. Use this simple framework to forecast like a pro:

1. Set the Goal: Choose a 90-day revenue target (e.g. £30,000)

2. Break Down the Math:

   • Avg sale value = £1,000

   • You need 30 sales

   • If your conversion rate is 20%, you need 150 leads

3. Create Weekly KPIs:

   • Leads/week = 13

   • Calls booked/week = 8

   • Sales closed/week = 2–3

4. Track It Relentlessly: Use a dashboard, Notion doc, or whiteboard to update every Friday

Task: Build Your 90-Day Forecast

• Define your target revenue

• Reverse engineer how many sales, leads, and activities are needed

• Create a simple tracking system to check weekly progress

Insight:
What gets measured gets managed. Forecasts don’t predict the future—they help create it.