📌 “Make an offer so good people feel stupid saying no.” – Alex Hormozi
...
Identify a painful, urgent problem your customer has.
List every possible dream outcome they want.
Stack bonuses or support that reduce time, effort, or risk.
Price it so the value-to-price ratio feels like robbery (10:1 is a minimum).
Add a bold guarantee that removes all perceived risk.
...
1. SaaS: Project-Management Software
Problem: Teams lose time chasing updates across email, Slack, and spreadsheets.
Dream Outcome: One central hub that auto-syncs tasks, deadlines, and progress—so projects finish on time.
Bonuses/Stack:
Onboarding concierge to import your existing data
Two custom automation scripts built for you
30-minute productivity audit call every quarter
Pricing:
Base value = £1,000/team/month
You charge £300/team/month → 3.3× value
Guarantee:
“Use it for 60 days. If your projects aren’t 25% faster, we’ll work for free until they are.”
...
2. E-Commerce: Premium Coffee Machine
Problem: Coffee lovers hate the inconsistency and mess of barista-style home machines.
Dream Outcome: Café-quality espresso at home — every shot perfect, zero cleanup.
Bonuses/Stack:
Free lifetime supply of single-origin beans (one bag/month)
Video masterclass on latte art and machine maintenance
2-year extra warranty + next-day replacement
Pricing:
Perceived value = £2,000
Offer price = £499 → 4× value
Guarantee:
“30-day taste guarantee: if your espresso isn’t café-level, return for a full refund—no questions asked.”
...
3. Online Education: Language Learning Course
Problem: Self-study courses leave you stuck on grammar, with zero speaking confidence.
Dream Outcome: Fluent conversation in 12 weeks, able to travel or negotiate business deals.
Bonuses/Stack:
6 one-on-one speaking sessions with a native tutor
Private chat group with weekly live Q&A
Downloadable phrasebook tailored to your industry/travel needs
Pricing:
Value = £1,500 (course + coaching)
Price = £297 → 5× value
Guarantee:
“Complete all modules and attend 5 live calls. If you’re not speaking confidently, get every penny back.”
...
4. B2B Consulting: Digital Marketing Audit
Problem: Companies pour money into ads but have no real ROI visibility.
Dream Outcome: A clear roadmap that doubles qualified leads in 90 days.
Bonuses/Stack:
Full analytics dashboard setup (GA4 + Data Studio)
2-month follow-up support calls
Custom ad-copy templates proven in your niche
Pricing:
Perceived value = £15,000
Offer price = £5,000 → 3× value
Guarantee:
“Double your leads in 90 days—or we’ll work free until you do.”
...
5. Home Services: Annual HVAC Maintenance Plan
Problem: Unexpected breakdowns in winter mean no heat—and big emergency bills.
Dream Outcome: Reliable heating, lower bills, and no surprise repairs.
Bonuses/Stack:
Two annual tune-ups + filter replacements
Priority scheduling (same-day visits)
10% off any parts or emergency calls
Pricing:
Value = £400/year
Subscription = £99/year → 4× value
Guarantee:
“If your system fails between visits, we’ll fix it for free.”
...
Your Task: Pick one industry you’re in (or want to enter), then draft your own “10× value” offer using these five steps. Share it in the comments for feedback!